Britvic/Pepsi Better Bottle

Global shopper and POS copy concept for Britvic/Pepsi highlighting the shift to recycled and recyclable plastic bottles.

The challenge was to distil a complex sustainability improvement into a short, punchy line that would work instantly at point of sale, prompt positive action, and translate cleanly across multiple markets and languages.

I created “Buy a better bottle”, a deceptively simple line that reframed the sustainability message as a consumer choice. It subtly positioned Pepsi as the responsible option while delivering a confident, competitive edge against rival brands.

The line was embraced by the client and rolled out globally across in-store POS, retail environments and online touchpoints, proving the power of clear, purposeful copy to drive both behaviour change and brand preference.