Julian Gratton: Freelance Creative Copywriter

Conceptual launch ideas for PokerStars France, built around the personalities poker reveals.

Tone of voice strategy and copywriting for a major UK online retailer, delivered in partnership with a London agency.

Tone of voice strategy and adoption for a major UK motoring and insurance brand.

Retail launch copywriting and headline concepts for a US market expansion.

Brand positioning, tone of voice and website copywriting for a national physiotherapy clinic group.

Strategic copywriting and creative concept development for a global pharmaceutical brand, delivered via a Leeds-based agency partner.

Global tone of voice strategy for a multi-brand gaming and betting group.

Heritage storytelling for a modern blended whisky

Global tone of voice strategy for an international banking and financial services brand.

Wordplay-led launch concepts celebrating the traders and stories inside Bradford’s new market.

Headline concepts for a deadline-driven ISA campaign that made tax-free saving feel clearer, sharper and more motivating.

Brand culture, tone of voice and internal communications for a global agri-innovation business.

Shopper-first launch campaign built around bite-sized need states

End-to-end brand positioning, tone of voice and website copy for a growing multidisciplinary healthcare business.

Travel campaign and customer communications copywriting for a major ferry operator.

Content marketing & copywriting for lifelong learning

Bringing tropical fun to life at the point of purchase.

Defining and embedding a new tone of voice across a national transport organisation.

Employee messaging concepts for PokerStars, built around the behaviours behind Born at the Tables.

Sales-led campaign and retail copywriting for a major UK betting brand.