DFY Pushchairs US launch concepts

Retail launch copywriting and headline concepts developed for DFY pushchairs, part of the CuddleCo group, to support the brand’s expansion into the US market. The project focused on reworking the full set of product features and benefits to better resonate with US consumers in a highly competitive retail environment.

The copy was designed to be clearly benefit-led, answering the “what’s in it for me?” for customers at speed, while also applying persuasion and response-led techniques to drive interest and consideration. Particular emphasis was placed on headline development—creating distinctive, disruptive messaging to help the DFY pushchair range stand out at launch.

The result was a set of retail-ready concepts and headlines built to support awareness, engagement and conversion as the brand entered a new international market.