Making the complex simple. Concepting powerful and disruptive ideas. Harnessing the power of emotions to sell. That's what I do.

An award-winning freelance Creative Director, Copywriter & Marketing Strategist with over 20 years global marketing, advertising and digital experience. I combine my passion for creativity with a strong business brain to ensure creativity that enhances brands, uplifts response and wins awards. 

I have over 13 years experience as a Creative Director and Group Creative Director helping build and run Creative and Digital Departments that are effectively utilised, win awards, nurture and attract talent and retain and exceed client expectations.

I've overseen brand direction on a global scale, ensuring clear, resonant communication strategies across diverse verticals from B2B to B2C and investor relations. This has equipped me with a unique perspective on audience engagement, campaign innovation, and the intricate nuances of brand communications.

In addition, I have a wealth of experience writing copy, developing effective marketing strategies and campaigns for clients in sectors that include travel, financial services, FMCG, automotive, fashion, business to business and technology; to name just a few.

My core skills include: Creative leadership, concepting, art direction, copywriting, branding, business development & new business generation, digital marketing & social media marketing, eCRM, direct marketing & response, content marketing, TV, online video & photography, radio advertising, thought leadership, persuasion, response & behavioural science, 360VR experiences, B2B & B2C advertising, sales promotion & shopper marketing.