In the world of branding, the tone of voice is pivotal. It’s not just about what you say, but how you say it. I’m Julian Gratton, an award-winning Creative Director and Copywriter with nearly 20 years of experience shaping brand narratives for some of the world’s most iconic companies and boutique clients alike.

On this page, you'll find links to various tone of voice projects I've crafted for renowned brands such as Very, PokerStars, The AA, Stagecoach, ING Bank, Wilkes Solicitors, Biofidelity, KISS Agency, and Crucible Agency. 

These projects exemplify my expertise in developing distinctive and impactful brand voices that resonate deeply with audiences.

Each link will lead you to specific tone documents, offering a glimpse into the unique voices I've helped cultivate. Please note that, in adherence to client confidentiality, some documents are only available for viewing via screen share.