Julian Gratton: Freelance Creative Director & Copywriter M: 07515 053 915 E: julian.gratton@btinternet.com
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  • Copywriting
  • Tone of Voice
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  • Copywriting for Regulated Industries
  • Contact me
  • About
  • Work
  • Copywriting
  • Tone of Voice
  • Workshops
  • Copywriting for Regulated Industries
  • Contact me
Portion IQ Brand Positioning, Tone of Voice & Web Copy
Portion IQ Brand Positioning, Tone of Voice & Web Copy

Brand positioning and tone of voice strategy for a science-backed GLP-1 support nutrition launch.

Very Tone of Voice
Very Tone of Voice

Tone of voice strategy and copywriting for a major UK online retailer, delivered in partnership with a London agency.

Bodyset brand positioning, tone of voice, and web copy
Bodyset brand positioning, tone of voice, and web copy

Brand positioning, tone of voice and website copywriting for a national physiotherapy clinic group.

The AA Brand Tone of Voice
The AA Brand Tone of Voice

Tone of voice strategy and adoption for a major UK motoring and insurance brand.

UPL Culture Playbook
UPL Culture Playbook

Brand culture, tone of voice and internal communications for a global agri-innovation business.

Croda Pharma
Croda Pharma

Strategic copywriting and creative concept development for a global pharmaceutical brand, delivered via a Leeds-based agency partner.

DFY Pushchairs US launch concepts
DFY Pushchairs US launch concepts

Retail launch copywriting and headline concepts for a US market expansion.

Pokerstars Tone of Voice
Pokerstars Tone of Voice

Global tone of voice strategy for a multi-brand gaming and betting group.

Total Fitness Women's Gym B2B
Total Fitness Women's Gym B2B

B2B copywriting to support the rollout of a women’s-only gym concept and franchise opportunity.

Superdrug TV Adverts
Superdrug TV Adverts

TV and VOD campaign copywriting and creative direction for a major UK retailer.

Transport for Greater Manchester TV Ad scripts
Transport for Greater Manchester TV Ad scripts

TV advert scriptwriting for a major UK public transport network.

ING Bank, Global Tone of Voice
ING Bank, Global Tone of Voice

Global tone of voice strategy for an international banking and financial services brand.

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Julian Gratton: Freelance Creative Director & Copywriter

Julian Gratton: Award Winning Freelance Creative Director & Copywriter

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