Julian Gratton: Freelance Creative Copywriter M: 07515 053 915 E: julian.gratton@btinternet.com
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  • Copywriting
  • Tone of Voice
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  • Copywriting for Regulated Industries
  • Contact me
  • About
  • Work
  • Copywriting
  • Tone of Voice
  • Workshops
  • Copywriting for Regulated Industries
  • Contact me
UPL Culture Playbook
UPL Culture Playbook

Brand culture, tone of voice and internal communications for a global agri-innovation business.

Mars Bites Launch Campaign
Mars Bites Launch Campaign

Shopper-first launch campaign built around bite-sized need states

The Isle of Man Steam Packet Company
The Isle of Man Steam Packet Company

Travel campaign and customer communications copywriting for a major ferry operator.

Perfect Balance Clinics: Brand positioning, tone, and web copywriting
Perfect Balance Clinics: Brand positioning, tone, and web copywriting

End-to-end brand positioning, tone of voice and website copy for a growing multidisciplinary healthcare business.

Bloo Shopper Marketing Concepts
Bloo Shopper Marketing Concepts

Turning invisible cleaning power into a visible shopper campaign.

Malibu Pineapple Adverts & Social
Malibu Pineapple Adverts & Social

Bringing tropical fun to life at the point of purchase.

Stagecoach Brand Tone of Voice
Stagecoach Brand Tone of Voice

Defining and embedding a new tone of voice across a national transport organisation.

PokerStars Employee Messaging Concepts
PokerStars Employee Messaging Concepts

Employee messaging concepts for PokerStars, built around the behaviours behind Born at the Tables.

Amentum Product Propositions & Messaging
Amentum Product Propositions & Messaging

Turning complex nuclear technologies into clear, credible and commercially useful product messaging.

Institute of Continuing Education (ICE) copywriting
Institute of Continuing Education (ICE) copywriting

Content marketing & copywriting for lifelong learning

Hoseasons TV Adverts
Hoseasons TV Adverts

TV-led brand campaign designed to inspire and convert UK staycation bookings.

Great Food at Leeds University Concepts
Great Food at Leeds University Concepts

Smart, snappy campus food and drink concepts for the University of Leeds.

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Julian Gratton: Freelance Creative Copywriter

Julian Gratton: Award Winning Freelance Creative Director & Copywriter

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