Institute of Continuing Education (ICE) copywriting

Content marketing and copywriting support for the Institute of Continuing Education (ICE), part of the University of Cambridge.

The project focused on promoting ICE’s wide range of online, remote and in-person courses to a broad audience, including business professionals, lifelong learners and retirees. The work involved crafting clear, engaging communications that balanced academic credibility with accessibility, while clearly articulating the personal and professional benefits of continued learning.

Copy was developed to support course promotion, recruitment for the upcoming academic year and broader brand storytelling, helping position ICE as a trusted, inspiring destination for lifelong education.