Julian Gratton: Freelance Creative Director & Copywriter M: 07515 053 915 E: julian.gratton@btinternet.com
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  • Work
  • Copywriting
  • Tone of Voice
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  • Copywriting for Regulated Industries
  • Contact me
  • About
  • Work
  • Copywriting
  • Tone of Voice
  • Workshops
  • Copywriting for Regulated Industries
  • Contact me
Very Tone of Voice
Very Tone of Voice

Tone of voice strategy and copywriting for a major UK online retailer, delivered in partnership with a London agency.

Bodyset brand positioning, tone of voice, and web copy
Bodyset brand positioning, tone of voice, and web copy

Brand positioning, tone of voice and website copywriting for a national physiotherapy clinic group.

The AA Brand Tone of Voice
The AA Brand Tone of Voice

Tone of voice strategy and adoption for a major UK motoring and insurance brand.

UPL Culture Playbook
UPL Culture Playbook

Brand culture, tone of voice and internal communications for a global agri-innovation business.

Croda Pharma
Croda Pharma

Strategic copywriting and creative concept development for a global pharmaceutical brand, delivered via a Leeds-based agency partner.

DFY Pushchairs US launch concepts
DFY Pushchairs US launch concepts

Retail launch copywriting and headline concepts for a US market expansion.

Pokerstars Tone of Voice
Pokerstars Tone of Voice

Global tone of voice strategy for a multi-brand gaming and betting group.

Total Fitness Women's Gym B2B
Total Fitness Women's Gym B2B

B2B copywriting to support the rollout of a women’s-only gym concept and franchise opportunity.

Superdrug TV Adverts
Superdrug TV Adverts

TV and VOD campaign copywriting and creative direction for a major UK retailer.

Transport for Greater Manchester TV Ad scripts
Transport for Greater Manchester TV Ad scripts

TV advert scriptwriting for a major UK public transport network.

ING Bank, Global Tone of Voice
ING Bank, Global Tone of Voice

Global tone of voice strategy for an international banking and financial services brand.

Pulmonary Hypertension Awareness
Pulmonary Hypertension Awareness

Condition awareness films bringing the lived experience of pulmonary hypertension to life.

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Julian Gratton: Freelance Creative Director & Copywriter

Julian Gratton: Award Winning Freelance Creative Director & Copywriter

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