Transport for Greater Manchester TV Ad scripts

TV advert scriptwriting developed for Transport for Greater Manchester’s Bee Network, in partnership with Manchester-based agency FLOW. The project focused on communicating the breadth, value and accessibility of the Bee Network across Greater Manchester.

I was commissioned to write a range of scripts highlighting the different places people can go and the many ways they can travel across the network for less. The challenge was to distil a complex transport system into clear, engaging and benefit-led stories that would resonate with a broad public audience.

The scripts were designed to flex across live-action and animated executions, providing FLOW with a strong narrative foundation to bring the Bee Network to life on screen and communicate its value simply, positively and memorably.