Glenlivet Founders Reserve Campaign

Integrated advertising campaign for the launch of Glenlivet Founder’s Reserve, created in response to increasing pressure on the aged whisky market.

Founder’s Reserve was developed as a blended whisky that could sit proudly alongside Glenlivet’s heritage expressions. The challenge was to ensure it didn’t feel like a compromise — but instead felt worthy of the Founder’s name.

The campaign focused on elevating the blend through storytelling, drawing on Glenlivet’s rich history and cultural legacy. From literary references to its long-standing place in social and celebratory moments, the work positioned Founder’s Reserve as a modern expression of the same pioneering spirit that defined the brand from the start.

Carefully crafted copy formed the backbone of the campaign, balancing heritage with accessibility and reinforcing Founder’s Reserve as the pinnacle of Glenlivet’s blended whisky offering. The work also included a Father’s Day promotion, using the occasion to further connect the brand’s legacy with moments of meaning and gift-giving.

I led the creative concept and wrote all campaign copy.