Hoseasons TV Adverts
TV-led brand campaign designed to inspire and convert UK staycation bookings.
A series of TV adverts created to promote the UK staycation brand Hoseasons, designed to drive demand during the key January peak booking period.
I led the creative development of the campaign, concepting and creatively directing the work and writing all scripts across the films. The first commercial features Denise Van Outen, who guides viewers through the wide variety of places and experiences available across Hoseasons’ UK destinations, bringing warmth, familiarity and reassurance to the brand.
The second film takes a more emotional, cinematic approach, set to the classic indie anthem A Wish Away by The Wonder Stuff. This execution focuses on capturing the feelings, moments and shared experiences that define a Hoseasons holiday, alongside the activities and locations on offer.
In addition to the TV advertising, the campaign included a wide range of supporting stills and assets, created to establish a cohesive visual theme and enable consistent rollout across marketing channels. Together, the work delivered a distinctive, emotionally resonant campaign designed to inspire bookings and reinforce Hoseasons as a leading UK staycation brand.