Malibu Pineapple Adverts & Social
Bringing tropical fun to life at the point of purchase.
Shopper marketing campaign for the launch of Malibu Pineapple, created while I was at Savvy Agency in Leeds.
The campaign was designed to capture the playful, celebratory spirit of the brand and translate it into eye-catching work that stood out in busy retail and public environments. Running across press, outdoor, and social, the creative leaned into bold visuals and light-hearted copy to make the product feel instantly fun, approachable, and made for good times.
I worked on the concept and copywriting, helping bring the tropical, party-ready personality of Malibu Pineapple to life in a way that was as enjoyable to read as it was to look at.