The Isle of Man Steam Packet Company
Travel campaign and customer communications copywriting for a major ferry operator.
Ongoing copywriting support for the Isle of Man Steam Packet Company, focused on driving passenger demand across core routes to and from the Isle of Man. The work spans campaigns aimed at attracting visitors to the island, alongside communications designed for Isle of Man residents travelling to Ireland, the UK mainland and beyond.
The role involves writing a wide range of regular campaign scripts and customer-facing communications, with a strong focus on clearly communicating the “what’s in it for me?” for travellers. This includes highlighting the features, benefits and onboard experience of the vessels, as well as the ease, flexibility and value of travelling by sea.
All activity is designed to support commercial objectives by encouraging route uptake, improving engagement and helping maximise passenger capacity across sailings—balancing persuasive messaging with clarity, reassurance and practical travel information.