Superdrug TV Adverts

TV and VOD campaign developed for Superdrug as part of the brand’s autumn and winter retail activity, created during my time as Group Creative Director at APS Group. I led the copywriting of the campaign scripts while also overseeing the creative direction and overall development of the work.

The campaign focused on capturing the emotional “feeling” of shopping with Superdrug, translating that into engaging, retail-relevant storytelling across TV, VOD and supporting social channels. The work involved managing multi-site shoots and ensuring the creative idea translated effectively across multiple edits and formats.

Alongside the broadcast activity, the campaign was supported by a suite of social and digital assets designed to extend reach, reinforce messaging and support seasonal retail performance across key trading periods.