Total Fitness Women's Gym B2B

B2B copywriting developed for Total Fitness in partnership with Manchester-based agency BGN. The project focused on creating an investor-facing property pack to support the rollout of a new women’s-only gym concept, aimed at attracting franchise and property partners.

Working from client-provided insight and market data, the copy was designed to clearly communicate the commercial opportunity behind the women’s gym format—highlighting the benefits of the concept, the strength of the market demand, and the long-term investment potential.

The work played a key role in positioning the proposition as both commercially robust and socially relevant. Following the success of the property pack, I was subsequently commissioned to write the B2C website pages for the Women’s Gym front office, extending the concept into customer-facing communications.