Damart Europe Pitch
Fashion that adapts to every temperature
Integrated pitch campaign for Damart Europe, created to support the relaunch of the brand in the UK and reposition it for a younger, style-conscious audience.
The challenge was to modernise perceptions of Damart by balancing its heritage in temperature-regulating garments with a more contemporary, fashion-led aesthetic. The work needed to celebrate both sides of the brand: French style and technical innovation.
We developed a series of high-fashion visual concepts that showcased Damart’s warming and cooling technologies through bold, editorial-style photography. Shot by Paul Moffat, the imagery elevated the product benefits without relying on functional clichés, allowing performance to be communicated through attitude, styling and mood.
The campaign was designed to work seamlessly across English and French markets and formed part of a wider European pitch, demonstrating how Damart could evolve into a modern, cross-border fashion brand without losing its technical credibility.