Jessops The Shot Social Campaign
Inviting a new generation of filmmakers to prove what a DSLR could do
Social media campaign created for Jessops to raise awareness of the filmmaking capabilities of DSLR cameras among a new generation of young filmmakers.
At a time when DSLRs were beginning to disrupt traditional film production, the campaign invited emerging filmmakers to create a short film titled “The Shot”—with complete creative freedom over how that idea was interpreted. The aim was simple: prove that professional-grade filmmaking was no longer limited to traditional cinema cameras.
To elevate the opportunity, the campaign partnered with filmmaker Paul W.S. Anderson, offering the winning entrant £10,000 worth of kit and the chance to spend time on set with Anderson during production of a Resident Evil film. Finalists were showcased at a dedicated screening event in Soho, helping to build credibility, community, and real-world momentum around the campaign.
The result was a culturally relevant, participation-led social campaign that positioned Jessops at the centre of a fast-emerging filmmaking movement.