Skipton ISA Campaign Concepts
Braver thinking for one of the biggest moments in financial marketing
Pitch concepts created for Skipton Building Society’s 2024 ISA campaign.
With the end of the financial year acting as “Christmas” for savings providers, Skipton wanted a suite of ideas that could push beyond their established brand look and feel if needed—work that would stand out in a crowded ISA market while remaining grounded in trust and clarity.
Working alongside Art Director Justin Hill, we developed a range of disruptive yet strategically sound concepts designed to give Skipton options: from confidently familiar to deliberately braver executions. While the work wasn’t taken forward, it remains a strong example of how financial brands can stretch creatively without losing credibility.