Wejo Data Driven Series

How do you make connected vehicle data interesting to a younger, social-first audience? You don’t lecture them about data — you entertain them with it.

Data-Driven Dares was a social and YouTube content series created for Wejo to bring connected vehicle data to life through fun, high-energy challenges and car-led entertainment. Rather than focusing on technical explanations, the series used dares, stunts and vehicle reviews as a Trojan Horse to demonstrate the real-world benefits of connected vehicle data.

Shot over two days at Anglesey Circuit, the series featured a range of connected vehicles put through a variety of challenges — from performance tests to playful dares — with professional racing drivers and automotive influencers taking part. The result was a large volume of highly shareable content designed to cut through social feeds and spark curiosity.

Aimed at a younger audience with the potential to become future retail investors, the series helped build awareness of Wejo’s connected vehicle data offering in a way that felt exciting, accessible and culturally relevant. The content was distributed across multiple social platforms and YouTube, forming a rich and varied content bank that extended well beyond the core films.

I led the concept, copywriting and creative direction for the series, shaping both the format and the tone of the content.