Reframing connected vehicle data through emotion, imagination and human benefit.
When I joined Wejo, one of the biggest challenges was how connected vehicle data was being communicated. The value was huge, but the language was technical, abstract and inaccessible — heavy on jargon, light on meaning.
The Imagine films were created to change that. Instead of explaining the technology, we focused on explaining the human benefit. Using emotion-led storytelling and forward-looking scenarios, the films reframed connected vehicle data as something that could genuinely improve everyday life — for drivers, businesses, cities and communities.
Each film explored a simple idea: imagine a world where your car could pay for a drive-through automatically, warn others of road hazards, or alert a garage to a fault before it became a breakdown. By painting these possibilities, we made Wejo’s role in the future of mobility easy to understand, relevant and inspiring.
I wrote the films, developed the core creative idea and creatively directed the use of stock footage to give the work a punchy, cinematic and emotional tone. The campaign was designed with a US focus, supporting Wejo’s ambition to grow awareness and understanding in that market while positioning the brand as a visionary leader in connected vehicle data.