A copywriter’s look at Homer’s The Odyssey through marketing psychology, from audience insight and curiosity to storytelling, reciprocity and response.
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![What The Odyssey can teach marketers about persuasion. A 2,700-year-old guide to understanding people, creating desire and getting a response.]()
What The Odyssey can teach marketers about persuasion. A 2,700-year-old guide to understanding people, creating desire and getting a response.
From the Sirens’ irresistible pitch to Odysseus reading a room, Homer understood rather a lot about what makes people act.