Cottages4you Campaigns
Encouraging Britain to holiday closer to home.
A range of integrated campaigns for Cottages4you, the holiday cottage brand that later became Cottages.com.
The work was created to encourage more people to take staycations across the UK, showing how a cottage holiday gives you the freedom to explore the country your own way. From coastal escapes to countryside hideaways, the campaigns brought together the practical benefits of staying in a cottage with the emotional pull of discovering the best sights, sounds and experiences Britain has to offer.
The activity included TV, press and supporting campaign assets, all designed to make UK cottage holidays feel flexible, accessible and full of possibility.
The second campaign was more complex due to the involvement of VisitEngland, meaning the work also had to support a broader tourism message while still keeping the Cottages4you offer clear, simple and appealing.