Additions Direct Mailings
Making free delivery feel like something worth opening.
Free delivery is one of those offers everyone uses, and almost everyone ignores.
For Additions, the challenge was to make a familiar incentive feel fresh again. The solution was simple: have a bit of fun with it.
This series of direct mail leaflets brought bigger thinking to the idea of free delivery, using light-hearted, character-led concepts to dramatise what “free shipping” might look like behind the scenes. One execution, for example, imagined a delivery driver trying to get fit, turning a functional benefit into a visual gag with warmth and personality.
The work was designed to feel approachable, human and unmistakably Additions: a home shopping brand that understands its audience and doesn’t take itself too seriously. Rather than shouting about savings, the leaflets invited a smile, and earned attention because of it.
I was responsible for the creative concept and copywriting, helping transform a standard retail message into something people would actually notice, read and remember.