A simple idea, clearly explained, before things go cold.
Animated TV and social advert created for iHeat, a boiler replacement and repair subscription service designed to remove the stress and upfront cost of boiler breakdowns.
Working alongside copywriter Ami McSherry, we developed a benefit-led, light-touch concept that clearly explained the model, monthly payments, no panic, no surprise bills—without leaning into fear or technical jargon. Budget constraints led us towards animation, which allowed us to simplify the message, add warmth and humour, and keep the idea accessible and memorable.
The final script focused on reassurance and ease, positioning iHeat as a calm, sensible solution to a problem most people would rather not think about until it’s too late.