Look Again TV Adverts
Fashion-led DRTV built to drive response
A series of TV and DRTV commercials created for fashion retailer Look Again, part of FGH (Freemans Grattan Holdings).
The ads were designed to showcase the breadth of the Look Again fashion range to women in their 30s, combining aspirational styling with hard-working DRTV mechanics such as product showcases, offers and clear calls to action.
The campaign featured a mix of talent, including model Erin Borini and TV personality Stacey Solomon. Alongside writing all of the scripts, I also directed the commercials featuring Stacey Solomon, ensuring performance, pacing and product storytelling worked seamlessly together.
The result was a flexible suite of ads built to drive response while still feeling warm, relatable and brand-led.