Merseyside Mounted Police Branding & Advertising
Protecting a proud Liverpool institution, one horse at a time
Award-winning branding and fundraising campaign created to support Merseyside Police’s Mounted Division.
Launched at the Grand National, where the unit famously escorts the winning horse back to the paddock, the campaign highlighted the vital role the mounted police play in Liverpool’s civic life, from major sporting events to everyday public safety.
With each horse costing around £250,000 per year to train, care for, and support into retirement, the work focused on generating public awareness and donations to help secure the future of the UK’s oldest mounted police unit. Rooted in local pride and heritage, the campaign reframed fundraising as a shared responsibility to protect something uniquely Liverpudlian.