Nissan X-Trail & Events
Live events and stunts built to prove the X-Trail’s extreme capability
Experiential marketing concepts for Nissan, created to showcase the extreme performance and adventurous spirit of the Nissan X-Trail.
Over several years, I was part of the creative team responsible for devising disruptive experiential stands, live events, and pop-ups for Nissan launches across the UK. The work focused on placing the Nissan X-Trail into genuinely extreme environments to bring its capabilities to life in ways traditional advertising couldn’t.
Highlights included conceptualising and delivering a live Zorb experience at the Daily Mail Ski & Snowboard Show at Earls Court, alongside a series of high-impact stunts and installations that positioned the X-Trail as a vehicle built for adventure, not just the road.
These award-winning experiential projects generated significant buzz, press coverage, and footfall, and demonstrate my ability to concept bold, attention-grabbing automotive experiences that turn brand values into real-world moments.