Turning green energy into a force for positive change.
A TV campaign concept and animatic created for OVO Energy as part of a pitch for Sharp Agency.
The idea repositioned OVO’s green energy as more than just electricity — transforming it into a force for positive change. Branded as Kapower!, the concept dramatised renewable energy as something powerful, optimistic, and emotionally energising, rather than purely functional.
I wrote the script and produced the animatic to demonstrate how the idea would land on screen, using bold visual metaphors and classic advertising techniques to create memorability and momentum. While the pitch was ultimately unsuccessful, the concept remains a strong example of brand storytelling that balances clarity, warmth, and standout creative thinking.