Using radio to sell immersion through sound alone
High-production radio advertising created to demonstrate the immersive surround sound of Sharp’s television range.
Produced at Angel Sound in London, these ads used layered, cinematic sound design to recreate intense audio environments — including a tornado and a live rock concert, allowing listeners to hear the impact of Sharp’s surround sound technology through radio alone.
The scripts were written to work hand-in-hand with complex sound design, turning audio itself into the hero of the idea and showcasing how radio can be used to convey scale, atmosphere and immersion when treated with ambition.