Stagecoach Megarider Integrated Campaign
One ticket. Many journeys. More value.
An integrated advertising campaign for Stagecoach Megarider, designed to increase sales by reframing the ticket as more than just a weekly commute solution.
Using a striking photographic technique, the same actor appears multiple times within a single frame, each version styled differently to represent the many moments, journeys, and lifestyles a Megarider can support. The work visually dramatised the idea of “one ticket, many trips”, making the value of Megarider instantly clear.
Shot by Paul Moffat, the campaign produced a series of bold hero visuals rolled out across press, outdoor, social and digital channels. The result was a distinctive, ownable campaign that highlighted flexibility, frequency, and cost-saving—turning everyday travel into a smarter, more rewarding choice.