Rebuilding confidence through honesty, rhythm, and real voices.
Post-COVID reassurance film for Stagecoach, created to encourage people back onto buses by showing—clearly and humanly, how safe it was to travel again.
The idea took the form of a spoken-word, street-poem style film that highlighted the practical steps Stagecoach had taken to keep buses clean, hygienic, and safe. Rather than leaning on corporate messaging, the film focused on warmth, honesty, and reassurance, using rhythm and rhyme to make the information feel accessible and memorable.
The piece featured real Stagecoach team members and was co-written with one of their bus drivers, who had begun writing a poem about the experience himself. I worked closely with him to shape and refine the final script, preserving the authenticity of his voice while giving it structure and pace for film.