Studio.co.uk TV Campaign
TV-led brand relaunch campaign delivering a full suite of retail marketing assets.
A series of TV advertising campaigns created to support the brand relaunch of UK value retailer Studio.co.uk, built around the introduction of the new “WOW” brand positioning.
I led the creative development of the campaign, writing all TV scripts and defining the creative direction across the work. This included involvement in casting, shaping performance and tone, and overseeing both pre-production and post-production to ensure the work delivered maximum impact in a competitive retail environment.
Alongside the TV advertising, the project included the creation of a wide range of additional marketing assets, including stills and supporting content, designed for use across traditional channels, online and social. The result was a cohesive, TV-led campaign with a complete lookbook and asset suite that could be deployed consistently across the full marketing mix.
The work demonstrates an integrated approach to retail advertising—combining strong creative ideas with practical execution to support a major brand relaunch and drive attention, engagement and commercial impact.