Superdrug Christmas
Retail-led ideas built to stop the scroll, and shift stock
A range of retail-led advertising and marketing concepts created for Superdrug’s Christmas campaigns while Group Creative Director at APS Group.
Working closely with Superdrug’s on-site creative team, the work balanced the realities of high-volume retail—price, promotions, and speed—with bold, engaging headline ideas designed to resonate with a Gen Z audience. The result was a series of fun, attention-grabbing Christmas concepts that kept offers front and centre while giving the brand cultural relevance during its most competitive trading period.