Julian Gratton: Freelance Creative Copywriter M: 07515 053 915 E: julian.gratton@btinternet.com
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  • Tone of Voice
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  • Contact me
  • About
  • Work
  • Copywriting
  • Tone of Voice
  • Workshops
  • Copywriting for Regulated Industries
  • Contact me
Very Tone of Voice
Very Tone of Voice

Tone of voice strategy and copywriting for a major UK online retailer, delivered in partnership with a London agency.

Pokerstars Tone of Voice
Pokerstars Tone of Voice

Global tone of voice strategy for a multi-brand gaming and betting group.

The AA Brand Tone of Voice
The AA Brand Tone of Voice

Tone of voice strategy and adoption for a major UK motoring and insurance brand.

Bodyset: Brand positioning, tone of voice, and web copy
Bodyset: Brand positioning, tone of voice, and web copy

Brand positioning, tone of voice and website copywriting for a national physiotherapy clinic group.

UPL Culture Playbook
UPL Culture Playbook

Brand culture, tone of voice and internal communications for a global agri-innovation business.

ING Bank, Global Tone of Voice
ING Bank, Global Tone of Voice

Global tone of voice strategy for an international banking and financial services brand.

Perfect Balance Clinics: Brand positioning, tone, and web copywriting
Perfect Balance Clinics: Brand positioning, tone, and web copywriting

End-to-end brand positioning, tone of voice and website copy for a growing multidisciplinary healthcare business.

Stagecoach Brand Tone of Voice
Stagecoach Brand Tone of Voice

Defining and embedding a new tone of voice across a national transport organisation.

William Hill Campaigns & Messaging
William Hill Campaigns & Messaging

Sales-led campaign and retail copywriting for a major UK betting brand.

Protect Group brand positioning, tone of voice, and web copy
Protect Group brand positioning, tone of voice, and web copy

Brand positioning, tone of voice and website copywriting for a B2B AI product.

RSPCA Team Animal
RSPCA Team Animal

Fundraising brand, tone of voice and asset rollout for a national charity initiative.

FIS360 brand positioning, tone of voice, and web copy
FIS360 brand positioning, tone of voice, and web copy

Brand positioning, tone of voice and web copy for an energy innovation consultancy.

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Julian Gratton: Freelance Creative Copywriter

Julian Gratton: Award Winning Freelance Creative Director & Copywriter

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