Julian Gratton: Freelance Creative Director & Copywriter M: 07515 053 915 E: julian.gratton@btinternet.com
  • About
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  • Copywriting
  • Tone of Voice
  • Workshops
  • Copywriting for Regulated Industries
  • Contact me
  • About
  • Work
  • Copywriting
  • Tone of Voice
  • Workshops
  • Copywriting for Regulated Industries
  • Contact me
Very Tone of Voice
Very Tone of Voice

Tone of voice strategy and copywriting for a major UK online retailer, delivered in partnership with a London agency.

Bodyset brand positioning, tone of voice, and web copy
Bodyset brand positioning, tone of voice, and web copy

Brand positioning, tone of voice and website copywriting for a national physiotherapy clinic group.

The AA Brand Tone of Voice
The AA Brand Tone of Voice

Tone of voice strategy and adoption for a major UK motoring and insurance brand.

UPL Culture Playbook
UPL Culture Playbook

Brand culture, tone of voice and internal communications for a global agri-innovation business.

Pokerstars Tone of Voice
Pokerstars Tone of Voice

Global tone of voice strategy for a multi-brand gaming and betting group.

ING Bank, Global Tone of Voice
ING Bank, Global Tone of Voice

Global tone of voice strategy for an international banking and financial services brand.

Protect Group brand positioning, tone of voice, and web copy
Protect Group brand positioning, tone of voice, and web copy

Brand positioning, tone of voice and website copywriting for a B2B AI product.

Stagecoach Brand Tone of Voice
Stagecoach Brand Tone of Voice

Defining and embedding a new tone of voice across a national transport organisation.

William Hill Campaigns & Messaging
William Hill Campaigns & Messaging

Sales-led campaign and retail copywriting for a major UK betting brand.

RSPCA Team Animal
RSPCA Team Animal

Fundraising brand, tone of voice and asset rollout for a national charity initiative.

FIS360 brand positioning, tone of voice, and web copy
FIS360 brand positioning, tone of voice, and web copy

Brand positioning, tone of voice and web copy for an energy innovation consultancy.

Julian Gratton: Freelance Creative Director & Copywriter

Julian Gratton: Award Winning Freelance Creative Director & Copywriter

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